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The Binary Holdings: A Web3 Powerhouse Transforming Emerging Markets

Arry Hashemi
Arry Hashemi
Mar. 01, 2025
Company Spotlight
In the rapidly evolving landscape of Web3 technologies, The Binary Holdings (TBH) has emerged as a pivotal player, particularly in developing and emerging economies. Founded in 2023 and headquartered in Dubai, United Arab Emirates, TBH specializes in providing scalable, low-cost, and efficient Web3 infrastructure solutions tailored for telecommunication companies and banks. With a mission to onboard the next billion users to Web3, TBH leverages its native utility token, $BNRY, to power transactions and interactions within its expansive ecosystem.
Manit ParikhWith over 17 years of experience, Manit has a rich background in leading transformational programs across sectors such as sports, entertainment, technology, and financial services. He has successfully led two companies to reach $300 million in revenue and has co-founded two ventures that achieved successful exits. [Image Source: Linkedin]

Comprehensive Suite of Offerings

TBH's portfolio encompasses a range of products and services designed to integrate seamlessly into existing telecommunication and banking infrastructures, enhancing user engagement and retention.

  1. The Binary Network: Serving as TBH's native Layer 2 solution, The Binary Network is built on the Optimism (OP) Stack, ensuring speed, scalability, and security. This EVM-compatible network facilitates seamless Web3 interactions directly within telecommunication and banking applications. The network is powered by the $BNRY token, which acts as the native gas token and primary reward currency for users engaging with decentralized applications (dApps) within the ecosystem. All interactions on dApps are relayed back to their native chains via a messaging layer, ensuring higher transactions, daily active users, and token holders.

  2. OneWave: This innovative platform functions as a built-in dApp "playstore" within telecommunication apps, enabling the integration of any dApp on any blockchain. OneWave provides developers with instant access to over 169 million active telco users without prolonged integration cycles. Users are incentivized to engage with dApps through $BNRY rewards, fostering an active and loyal user base.

  3. BNRY Games: Catering to the burgeoning GameFi sector, BNRY Games offers game developers a platform to distribute their projects to a vast audience of incentivized users. Developers can upload HTML5 games with ease and utilize built-in dashboards to analyze player behavior, peak activity times, and other pertinent metrics. The platform operates on a straightforward subscription model, eliminating hidden fees or revenue-sharing complexities, thereby maximizing developers' revenue potential.

  4. ngage: Positioned as an ultra-cost-effective mobile advertising solution, ngage allows businesses to reach millions of users through short-video advertisements at rates as low as $1 per day. The platform boasts the lowest cost per mille (CPM) in the market and incorporates a Watch2Earn incentive mechanism, where users earn rewards for viewing ads. This approach leads to longer watch times, higher impressions, and enhanced reach, making it an attractive proposition for businesses aiming to penetrate the Asia-Pacific (APAC) market.

The $BNRY Token Ecosystem

Central to TBH's ecosystem is the $BNRY token, which serves multiple functions:

  • Transaction Medium: As the native gas token of The Binary Network, $BNRY facilitates all transactions and interactions within the TBH ecosystem.

  • User Rewards: Users earn $BNRY tokens as rewards for engaging with dApps, watching advertisements, or participating in other incentivized activities within the ecosystem.

  • Loyalty Points: Within telecommunication ecosystems, $BNRY tokens can be utilized as loyalty points, allowing users to purchase goods, pay utility bills, or access premium services.

This multifaceted utility of $BNRY not only drives user engagement but also fosters a self-sustaining economy within TBH's platforms.

Leadership and Management Team

TBH's success and innovative drive can be attributed to its diverse and experienced leadership team:

  • Manit Parikh (Founder & CEO): With over 17 years of experience, Manit has a rich background in leading transformational programs across sectors such as sports, entertainment, technology, and financial services. He has successfully led two companies to reach $300 million in revenue and has co-founded two ventures that achieved successful exits.

  • Manit Ghogar (Co-founder & Group Chief Marketing Officer): Manit brings a wealth of experience from his previous roles as CEO of companies like Genie Insurance (Thailand) Public Co., Ltd., Genie Service Co., Ltd., and Carro - Everything Auto. His background in finance, economics, product development, venture capital, and trading analysis positions him as a key driver of TBH's marketing and innovation strategies.

  • Siddharth Sahi (Co-founder & Chief Business Officer): Siddharth plays a pivotal role in shaping TBH's business strategies, leveraging his extensive experience to drive growth and expansion in emerging markets.

  • Yannis Karipsiadis (Co-founder & Chief Investment Officer): Yannis oversees TBH's investment strategies, ensuring alignment with the company's mission to provide scalable Web3 infrastructure solutions.

  • George Papas (VP of Technology): George leads the technological development at TBH, ensuring the integration of cutting-edge solutions to meet the evolving needs of telecommunication partners and users.

  • Prashant Gupta (Chief Technology Officer): Prashant oversees the technological infrastructure of TBH, ensuring the delivery of robust and scalable solutions.

  • Shahab Ahmed (General Counsel): Shahab manages the legal aspects of TBH's operations, ensuring compliance and guiding the company through the complex regulatory landscape of the Web3 space.

  • Darpan Keswani (VP of Marketing): Drives strategic marketing campaigns, accelerating global user adoption of TBH’s products.

A Bold Future Ahead

As Web3 adoption accelerates, TBH is perfectly positioned to drive mass adoption by integrating blockchain solutions into industries already serving millions of users. By simplifying blockchain onboarding, creating new earning opportunities, and offering cutting-edge Web3 products, TBH is not just a company to watch—it’s a company that is actively reshaping the digital economy.

With its strong leadership, innovative product lineup, and strategic partnerships, The Binary Holdings is set to be one of the most influential Web3 infrastructure providers in emerging markets.